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Graphic design
Logos
We have designed logos and branding for outreach groups in the College of Science and Engineering, and for specific events. This extends (where appropriate) to the provision of files from which branded print materials can be produced.
| 1) Particle Physics for Scottish Schools |
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The PP4SS project (find out more here) needed a logo (and accompanying theme) to brand the exhibit cluster, and for use in any materials presented to schools. The (PPARC-funded) project title and abbreviation had already been set, and it remained only to create a logo that reflected the project
Particle physics has a stock of many classic (indeed, almost iconic) images from which to draw, including the false-colour bubble chamber picture forming the background map of Scotland, as well as the Feynman diagram (the angular cutouts running across the image.
The project abbreviation lent itself to the use of the standard nomenclature for particles and their antimatter opposites: protons and anti-protons, and strange and anti-strange quarks.
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| 2) The Battle of the Sexes: EISF 2008 |
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In 2005, SCI-FUN teamed up with scientists and students at the MRC Human Reproductive Sciences Unit, to showcase the unit’s work at the Edinburgh Science Festival.
The event encompassed a range of shows and hands-on activities that were representative of the research interests of the unit, along with an entertaining exploration (using many of the SCI-FUN exhibits) into the differences between the sexes.
The logo opposite was used to link all aspects of the event, under one theme. The standard gender symbols were used to represent the two sexes, but the component artwork pieces that make up each symbol were chosen to run counter to what has previously been thought of as the "traditional" male- and female-oriented sciences. The male symbol is entirely constructed from artwork that draws its inspiration from the life-sciences, while the female symbol is composed of images representing subjects such as physics, mathematics and computing. (The X chromosome is the obvious exception to the rule.)
In reality, of course, there should not be any gender-oriented distinction to science. (It's all interesting.)
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| 3) Carbon Capture and Storage: a motif |
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The Carbon Capture and Storage Interactive project (described in more detail at the case study page) needed to have an overarching theme: a graphic that tied together the CCSI with its associated artwork, web and video materials.
In the end, our design was intended to have an industrial, slightly retro look, in contrast to prevailing logo styles in the wider community, which had tended towards looser, more flowing designs.
The motif is intended to represent the basic principles of CCS, as well as echoing the design of the interactive.
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